A growing number of marketers are quietly asking a question they wouldn’t have considered a few years ago: Can a software tool realistically replace what a VSL or ad agency does? Not in theory.In day-to-day work, deadlines, revisions, and budget pressure. This article looks at that question without assuming the answer is yes or no. What Do Agencies Actually Do in a VSL Workflow? To evaluate replacement, you have to understand the role. A typical VSL or ad agency handles: What agencies do well is coordination and execution. What they…
Read MoreCan You Replace Traditional VSL Agencies with Synthesys Actors?
