Why do marketers care so much about funnel pricing before buying a product? In the world of digital product launches, the price shown on the sales page is often just the starting point. Most marketing products follow a funnel structure. That means buyers enter through a front-end offer and are then presented with optional upgrades known as upsells or OTOs (one-time offers). For experienced marketers, understanding the entire funnel matters. A $17 entry point may appear inexpensive, but the full value of the product depends on what is included in…
Read MoreSolo Ads Freedom Stack Pricing, OTOs & Funnel Breakdown: Is the Lifetime Deal Worth It?
