Top 3 SEO Tips For Better Search Engine Ranking | How To Rank Your Site
SEO – What Does The Term Search Engine Optimization Mean
Search engine optimization (SEO) is a process of influencing the internet visibility of a website or a web page in a web search engine’s unpaid results section. The unpaid search results are often referred to as “natural”, “organic”, or “earned” results. In general, the higher a website / a post / a page appears in the search results page, and more frequently it appears in the search results list, the more visitors it will receive from the search engine’s users. Search engine users are normal people who browse and search the internet seeking information about something. These people are the prospective visitors to your website and they contribute to the traffic or web footfalls. These visitors are your probable customers. Where your website appears on the “organic” search results page directly affects your search engine ranking. Higher ranking = more traffic = more customers = more revenue.
Girish Sawlani (Account Director, SEO Melbourne) shares his Top 3 SEO tips for better search engine ranking in the video below:
Top 3 SEO Tips For Better Search Engine Ranking
1. Contribute to the internet
Girish Sawlani emphasizes the need for valuable content or supercharged content. By valuable content he means the words, knowledge and information you choose to shape and share with your clients and customers. Content that educates, benefits, inspires and helps them in some way or another. Content that they will appreciate and eventually influence their thoughts in taking action.
Web content can be textual, visual, or aural that one comes across as part of the user experience on websites. It may comprise of, among other things: text, images, sounds, animations and videos.
Those who specialize in this are referred to as web content writers. Every website has a precise target audience and requires unique content. This is why the role of a web content writer is precious.
2. Categorize your website
It is a given that creating a logical site structure enhances SEO and helps in improving search engine rankings. Categorizing your website in a user friendly and visually pleasing manner is the very crux of a good site structure. The better your website structure, the better your chance of higher ranking on Google, Yahoo, Bing and so many other search engines.
3. Track your traffic
Tracking your traffic regularly helps you understand how your audience reacts when they reach your website or a specific page within your website. Google Analytics allows you to track many significant metrics, covering all facets of customer online behaviour. You can monitor the efficiency of your online marketing tactics and interpret the free information from Google Analytics in several ways and make effective amends as and when required. Analytics provide treasured insights that could result in the phenomenal success of any website – be it a business or a service or just an informational site.
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Sources: Nirmal SEO Strategist, SEO Melbourne
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