For years, SEO success meant one thing: rank on the first page of Google and traffic would follow. That assumption is now being questioned by marketers across industries. A growing number of site owners are reporting the same pattern. Rankings remain stable. Visibility tools show no major drops. Yet clicks, leads, and conversions quietly decline. The common thread behind these discussions is the rise of AI Overviews and AI-generated answers. This article explains why Google rankings alone are no longer a reliable indicator of visibility, what AI Overviews are changing…
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